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Terms & Conditions/Privacy Policy


About to this Privacy Policy

This Privacy Policy sets out:

-      What personal data we collect

-      When we collect personal data

-      How we use personal data

-      Who we share personal data with

-      How we retain and protect personal data

-      Your rights

We may update this Privacy Policy from time to time. If we make significant changes we will let you know but please regularly check this policy to ensure you are aware of the most updated version.

This Privacy Policy was last updated on 10th May 201

What personal data we collect

The personal data we collect from you directly can include your name, email address, mobile/landline telephone number, address, your purchasing activity, your credit, or debit card or other payment information, and information you give us when you contact us and when you engage with our social media platforms (for example by tagging us in a post on Instagram).

If you are using a mobile device and shopping with us online or browsing our website, we may collect your IP address or other device identifier, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform, and other portable device information.

When we collect your personal data

  • When you purchase products and services from us in store, online, or over the phone
  • When you access our website.
  • When you contact us or we contact you to take part in surveys, competitions or promotions
  • When you contact us in store, online or over the phone
  • When you engage with us on social media (by mentioning/tagging us or by contacting us directly)

How we use your personal data and why

To make our products and services available to you

We use your personal data to provide you with the information, products and services that you request or purchase from us (i.e. to complete certain tasks, processes or orders on our website, take payment online (where applicable) and deliver your products or services), and to communicate with you regarding those products and services that you purchase from us and respond to your questions and comments;

We may also use your personal data to provide customer service (including troubleshooting in connection with purchases or your requests for services or when you ask us questions on social media);

For administrative and internal business purposes

We may use your personal data for our internal business purposes, such as enhancing our site, improving our services and products and identifying usage trends. We may also use your data to monitor the use of our website and ensure that our website is presented in the most effective and relevant manner for you and your device and setting default options for you.

For security and legal reasons

We use your personal data to:

  • ensure the personal and financial information you provide us is accurate;
  • conduct fraud checks or prevent other illegal activity;
  • protect our rights or property (or those of others); and
  • fulfil our legal and compliance-related obligations.

Sometimes we will use your personal data because it's necessary for us to comply with a legal obligation (such as if we receive a legitimate request from a law enforcement agency).

Who we share your personal data with

We never sell any of your personal data to a third party. However, in order for us to provide our services to you, we share your personal data with our trusted third party service providers as detailed below. Whenever we share your personal data, we put safeguards in place which require these organisations to keep your data safe and to ensure that they do not use your personal data for their own marketing purposes.

Third party service providers

To fulfil orders for products and services

We work with a number of trusted service providers who carry out services on our behalf. When you purchase products and services from us, the services provided by these organisations includes delivery, product assembly and installation, waste removal and processing payments. It is in our legitimate interests as a business to work with these service providers since we may not have the capabilities to provide these services ourselves. In each case, we will ensure that the service provider is only allowed to use your personal data in order to provide the services to us and for no other purpose.

To prevent crime and comply with laws

We share your financial information including your credit, debit card or other payment information with third parties to ensure that your payment is safe and that your details are not being used fraudulently. This data sharing enables us to conduct fraud analysis which ensures that genuine and accurate payment details are provided to us for any purchase.

There may be other scenarios where we are subject to a legal obligation to share or disclose your personal data, such as with law enforcement agencies or public authorities in order to prevent or detect crime or fulfil a legal requirement.


Transfer of your personal data outside the EEA

We may need to transfer your personal data outside of the European Economic Area (EEA) for example the USA, in the following circumstances:

  • Where you have requested a service which is fulfilled by one of our partner companies which sit outside of the EEA; or
  • Where we work with a supplier which processes some of its personal data outside of the EEA.

These countries may not have the same data protection laws as the UK and the EEA and so your personal data may not be subject to the same protections. However, in such cases, we will make sure that any transfer of your personal data to countries outside the EEA is subject to appropriate safeguards as if it were being processed inside the EEA and under the guiding principles set out in this privacy policy.

How we protect and retain your personal data

Security of your personal data

We take the security of your personal data very seriously. We have implemented various strategies, controls, policies and measures to keep your data secure and keep these measures under close review. We protect your data by using encryption techniques and we use other safeguards such as firewalls and password protection. This means that your data is protected and only accessible by co-workers who need it to carry out their job responsibilities. We also ensure that there are strict physical controls in our buildings which restricts access to your personal data to keep it safe.

Retention of your personal data

In broad terms, we will only retain your personal data for as long as is necessary for the purposes described in this Privacy Policy. This means that the retention periods will vary according to the type of the data and the reason that we have the data in the first place.

We have procedures in place regarding our retention periods which we keep under review taking into account our reasons for processing your personal data and the legal basis for doing so.

Your rights

You have a number of rights relating to your personal information and what happens to it. You are entitled to:

  • have your data processed in a fair, lawful and transparent way;
  • be informed about how your personal data is being used, an example being this privacy policy;
  • access personal data we hold about you;
  • require us to correct any mistakes in your personal data;
  • require us to delete personal data concerning you in certain situations where there is no good reason for us to continue to process it;
  • request that we transfer your personal data to you or another service provider in a simple, structured format;
  • object at any time to processing of your personal data for direct marketing purposes;
  • object to automated decision making which produces legal effects concerning you or similarly significantly affects you;
  • object in certain other situations to our continued processing of your personal data; and
  • otherwise restrict or temporarily stop our processing of your personal data in certain circumstances.

If you no longer wish to be contacted by us about our products or services, or for other marketing purposes, you can unsubscribe by contacting us on 01202 757600 and you can unsubscribe on emails.

If you find that the personal data we have about you is inaccurate or needs updating (for example, you may have changed your name or address) then please contact us so that we can correct it.

You can read more about your rights, including the circumstances in which they apply, in the Guidance from the UK Information Commissioner’s Office (ICO) You also have the right to complain about our use of personal data to the ICO. You can do these by contacting the ICO via their website 




Payment can be made using most credit and debit cards.


Confirmation of order

After an order is placed, we will send you a confirmation. Please check that all details are correct and  notify us immediately of any errors and/or omissions by emailing

You will receive an email once your items have been dispatched. It is only at this point in time that we  accept your offer to buy the goods, are bound to fulfil it and a contract is formed.


Cancelling an order for “Stock items”

Where you have ordered an item (or items) that we hold in stock for immediate dispatch, you may cancel an order up to the time it is dispatched by emailing


Cancelling an order for a "made to order" item

Where an item is made to order, an order for these items can be cancelled or changed for up to 24 hours after your order is placed. After this time, we will have placed an order with our supplier(s) which cannot normally be cancelled.


Returns and Refunds (Stock items)

If within 7 days of receiving an item, you decide that it is unsuitable for your needs, you may return it and receive a full refund (This does not include items that are “Made to order”).

Before returning an item, you must, in the first instance, contact us by email.

Returns should be made in the original, undamaged packaging.

We recommend returning the goods by registered post or courier service. We will not be liable for any loss or damage incurred whilst returns are held by third parties. We recommend that you insure all items in transit to their full retail value.

Where items are large and/or fragile we reserve the right to nominate a specialist handler for the return delivery and pass the cost on to you. We will also pass on to you the cost of any failed attempts to collect the goods from you.

Refund will be made once the items are received by us and a confirmation e-mail will be sent. All returns must be unused and undamaged in any way and we reserve the right to withhold a proportion of the refund if we receive the item or its packaging in a condition that requires us to reduce the price of the item for resale.

Postage costs will not be refunded.

We will refund the card from which the original payment was made.


Return address:

So Furniture Ltd

24 Seamoor Road




Returns and Refunds (Items made to order)

Under no circumstances will we accept return of items that are made to order. If you are in any doubt as to whether an item is made to order, please contact us.



Prices are shown in British pounds sterling and include UK Value Added Tax.

We reserve the right to make adjustments to the prices shown on our website to cover errors and other changes such as new taxes and currency fluctuations.


Natural Products

Many product shown on our website include natural materials such as leather, wood, glass and stone. As these materials may vary in colour, texture or pattern, we cannot guarantee that items ordered will match the exact depiction of the item as shown on our website, or that items ordered at different times will match each other in this respect.



Due to the constraints of digital media, we cannot guarantee that the colour of any ordered product will be the exact colour as it appears to you on our website.



While we take care to show accurate product dimensions, these dimensions are approximate and small variations can occur. It is the customer’s responsibility to check that items will be able to fit through doorways and other restrictions in their property and that the item can be used correctly within the dimensions of the intended area of use.

Packaging may vary to that shown on our website


We make efforts to ensure that you receive your items in the time shown. However, we cannot guarantee delivery times. If there is a delay in delivering your order, we do not accept liability for any consequential loss. However, we will contact you if there is any significant delay of which we are made aware (for example – if an item is out of stock). Items are sent by courier or recorded delivery post and will require a signature at the time of delivery. All goods are the responsibility of the customer from the time of the first attempted delivery.  Delivery is made to the main entrance of the property and does not normally include unpacking, removal of packaging, assembly or installation – if you require any of these services, please contact us.

Self assembly

Some items may require assembly after delivery. Please contact us if you need advice.


Retention of title
Title shall transfer to the customer only when the goods have been paid for in full. So Furniture Ltd shall be entitled to require the customer to deliver up the goods until such time that all due payments have been made in full. The customer shall store the goods free of charge and in a manner to ensure the goods are safe from theft and damage.


Circumstances beyond our control

We reserve the right to cancel, vary or suspend the operation of contracts of sales if events occur which are beyond our control including (and without prejudice to the generality of the foregoing) fire, floods, storm, plant breakdown, lock-outs, riots, industrial action which prevents entry to premises, hostilities, non-availability of materials or supplies or any event outside our control and we shall not be held liable for any breach of contract resulting from such an event.

So Furniture Ltd will not be liable for any business loss (including loss of profits, revenue, contracts, anticipated savings, data, goodwill or wasted expenditure) or any other indirect or consequential loss that was not reasonably foreseeable by either party when the contract for sale was formed. We shall have no liability to pay any money to you by way of compensation other than to refund to you the amount paid by you for the goods in question (minus any delivery charge). If the goods are not what you ordered, are damaged or defective, or the delivery is of an incorrect quantity, we shall have no liability unless you notify us of the problem within 3 working days of the delivery of the goods in question.

We shall not be liable for any defects in the goods caused by any act, neglect or default by you or any third party.

If you do not receive the goods you ordered by you within 30 days of the date on which we advise you of their dispatch, we shall have no liability to you unless you notify us in writing at our contact address of the problem within 40 days of the date on which we notified you of the dispatch of the goods.

Copyright Statement
The content of this website, including images, trademarks, designs, logos, photographs, written and other materials, is subject to copyright. Reproduction in whole or in part of this website is prohibited without prior written consent from So.


Notwithstanding the above, nothing in these terms and conditions is intended to limit any rights you might have as a consumer under applicable local law or any other statutory rights. Nothing in this Agreement shall limit So Furniture's liability for death or personal injury caused by our negligence or breach of duty.